According to new Consumer Reports survey,Toyota is tops scorer.

In brand perception,jumped

Chevrolet, Ford,

and Subaru.

According to new Consumer Reports survey,Toyota is tops.


See how Toyota is investing today for a greener tomorrow -- a company that sees beyond cars in everything we do.

Despite experiencing one of the most turbulent years ever in the automotive market, Chevrolet, Ford, and Subaru have benefited from a dramatic increase in overall brand perception among car owners. According to Consumer Reports 2010 Car Brand Perception Survey, all three saw at least a 30-point increase in their overall perception scores over last year's scores. The scores reflect how consumers perceive each brand in seven categories: Safety, quality, value, performance, design/style, technology/innovation, and environmentally friendly/green.
The scores reflect consumers' total perception level of a brand across those categories, and not the actual qualities of the brand's individual vehicles.

Toyota its Number one spot. But overall score improvements helped Ford slip past Honda second place and allowed Chevrolet to rise to fourth place, from ninth. Subaru's-point increase, which was the largest of any brand and almost double its 2009 score, boosted the brand to ninth place, from last year's 18th position.

Ford is in the First position and achieve the Car Of The Year 2010.

Honda has achieved the Second position amongst all the Brand.

Chevrolet has achieved the fourth position from Ninth.

Subaru's point increase, which was the largest of any brand and almost double its 2009 score, boosted the brand to ninth place, from last year's 18th position.

At the other end of the spectrum, the two lowest-scoring brands were Hummer and Saab—divisions that General Motors has struggled to sell.

grijze tuning hummer (500x375.50KB.jper)

Saab parts:The vehicle (400x306.22KB.jper)

Luxury brands saw the greatest decreases in overall scores.

Lexus scores with -15 points

Global markets of Lexus

As part of its global growth strategy, Lexus launched in Japan and China in 2005, Malaysia in 2006, Indonesia in 2007 Chile in 2008, and the Philippines in 2009. Plans called for an expansion from a total of 68 countries in 2006 to 76 worldwide by 2010. The largest 2007 sales markets, in order of size, were the U.S., Japan, the UK, China, Canada, and Russia. In 2008, sales growth was limited by a weakened luxury car market in major world regions, including North America, Asia and Europe.

Porsche Carrera GT specs
Top Speed: 205 mph / 330 kph
0-60 mph: 3.6 seconds
0 - 1/4 Mile: 11.3 sec @ 131.6 mph
Engine: DOHC 4 / valves 5.7-liter V-10

This Porsche's sports car is an open two-seater that comes with an easy to use roof made of lightweight carbon.

Porsche scores with 13 points

Originally Carrera GT was built for the street, however it is obvious that it is a racing car. It produced such monstrous amounts of horse power from its V10 engine that labeling it a simple street car is totally inappropriate. It easily qualifies to be named a super car. Carrera GT extends the possibilities of road driving and racing to the whole new level. It features an engine that easily tops the charts of the most powerful and fastest road cars.
With its imposing rear wing, this super sports car is easily spottable from any angle as a powerful and fast presence on the road.
Carrera engine has an incredibly low (even for a supercar) gravity center, a sixty-eight degree V angle and 4 valves for each head of cylinder. It's engine weights astonishingly only 214 kg.
911 model has been Porsche's top selling car for over three decades, however when the new Carrera GT with its specific style and substance came out, it quickly took the crown of top selling Porsche sports car. As of May 2006, 1,270 Carrera GT's had been sold.

Cadillac scores with 15 pointh

Cadillac is a luxury vehicle marque owned by General Motors Company. Cadillac vehicles are sold in over 50 countries and territories, but mainly in North America.

Founded in 1902 as the Cadillac Automobile Company, it was purchased in 1909 by General Motors and over the next thirty years established itself as America's premier luxury car. Cadillac pioneered many accessories in automobiles, including full electrical systems, the clashless manual transmission, and the steel roof. The brand developed three engines, one of which (theV8) set the American automotive industry standard for the.

Infinity scores with 21 points

History of infinity

Ancient cultures had various ideas about the nature of infinity. The ancient Indians and Greeks, unable to codify infinity in terms of a formalized mathematical system approached infinity as a philosophical concept.

Lincoln scores with 25 points

Clearly, several brands emerged from the 2009 auto crisis stronger than others, and the way consumers perceive the brands is in constant change.

Best and worst in brand perception

The chart below shows the overall scores for the top and bottom 10 brands, according to Consumer Reports' 2010 Car Brand Perception Survey. Overall scores are an aggregate, reflecting a brand's total perception level across seven areas. They are rounded to the nearest whole number. The top five brands in each area

are listed on the Brand perception by category pages.

Best		worst
Brand	Score	Brand	Score
Toyota	196	Hummer	11
Ford	141	Saab	13
Honda	135	Mercury	13
Chevrolet	124	Mazda	13
Volvo	92	Suzuki	19
Mercedes-Benz	92	Infiniti	19
BMW	90	Jeep	22
Cadillac	87	Lincoln	26
Subaru	81	Kia	27
Lexus	80	Mitsubishi	28

As we analyzed the results from this year's survey, we have found that marketing and news coverage can be important influences, shaping brand perception over time. Conversely, the brands that can clearly deliver on core purchase factors will make lasting impressions.

In contrast to brands that have a strong image in only one area, such as Volvo with safety, the brands that see the greatest success are those that excel in multiple areas, such as Toyota, Ford, Honda, and Chevrolet.For consumers, it's important to remember that brand perception often reflects distortions of reality, as is discussed in the following sections. It pays to look beyond your impressions and do your homework, especially in the areas that are most important to you.

ConsumerReports.org has a variety of tools that can help you to quickly and efficiently narrow down a wish list, based on real-world test results, reliability data, owner costs, and other ratings. In addition, we have recently expanded our premium offerings to include Cars Best Deals Plus, which provides the Bottom Line Price to help you get the best deal, full test-track reports from our engineers, and detailed reliability findings, so you can see what types of specific problems owners are experiencing.

How the scores were calculated

The Consumer Reports National Research Center conducted a random, nationwide telephone survey Dec. 3-7, 2009, contacting 2,017 adults. The Center collected the survey data from 1,752 adults in households that had at least one car.

Overall brand perception is an index calculated as the total number of times that a particular make was mentioned as exemplar across all seven categories, divided by the total unaided mentions. (Interview subjects were asked what brands exemplified the traits instead of read a list of brands.) That approach compensates for awareness level, ensuring that every brand has an equal chance of leading a category, not just the best-selling or most well-known brands.

Category scores reflect the number of times that the particular make was mentioned as an exemplar of the particular attribute, again corrected for awareness.