Honda Discover A Innovative FCX Friendly Environment Car

Honda FCX Clarity A New Innovation For Environment

Wishing upon a star or throwing a coin in a well might make dreams come true, but when it comes to fuel cell vehicles, auto industry executives are hoping that chanting in unison will turn hopes into reality. The mantra from execs: “Fuel cell cars for sale by 2015.”

In the past few weeks, Ford, Toyota and Daimler have expressed and reiterated their commitment to bringing hydrogen-powered fuel cell vehicles to market in six years, with Honda pushing its target date to 2018.

The US Department of Energy announced that it will be pulling the plug on fuel cell research and development—and California is threatening to slash its spending on building a hydrogen refueling infrastructure—but automakers are holding firm to their new timeline for hydrogen.

• Daimler CEO Dieter Zetsche told Speigel Magazine in March that annual production of fuel cell cars will need to reach 100,000 units to be considered commercially viable, and that vehicle prices could be comparable to “premium” gasoline cars by around 2015.
• Toyota.s spokesperson John Hanson said in June, “Toyota is planning to go ahead with its program in certain world markets by 2015, if not sooner.”
• Speaking in June at the Edison Electric Institute conference, Ford CEO Alan Mulally saw 2015 as the date that fuel cell cars would go on sale. Mulally hedged when reminded of the US government.s cut in fuel cell research funding. “That pushes out the timeframe for commercialization,” he said.
• At a recent fuel cell conference, GM.s Larry Burns also agreed with the 2015 dates, commenting: “General Motors is committed to developing a hydrogen fuel cell car despite its bankruptcy and a huge cut in (federal) research dollars for the zero-emission (hydrogen) vehicle.” Dave Barthmuss, GM's West Coast regional PR manager, said last week, “We don't need any more breakthroughs to bring the [fuel cell] cars into the commercial market by 2015."
• Honda.s Steve Ellis, manager of fuel cell vehicle sales and marketing, told an audience at a National Hydrogen Association webinar in June that Honda is looking at 2018 as its magic date, but is already producing the FCX Clarity on a regular production line.

There Will Be Miracle On 2015

It’s not funn, think about it-

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Despite repeated statements pinpointing 2015 for delivering fuel cell cars, automakrs acknowledge two major hurdles in reaching that goal: high costs and lack of infrastructure. As Andreas Truckenbrodt, chief executive of the Automotive Fuel Cell Cooperation—a Daimler-Ford venture to advance fuel cells for vehicles—said, “Fuel cells work fine. The number one focus is now on cost reductions, and we know how to get there. Do you really think we would be spending billions if we were waiting for a miracle?”

But a miracle might be required for producing and selling fuel cell cars in any significant numbers by 2015. The hydrogen-refueling infrastructure remains a distant, and extremely expensive, dream. The federal government and the State of California are both wavering on previous commitments to spend the required large sums of money on building hydrogen stations—begging the question of who will buy fuel cell cars without knowing where they will find fuel. If the US commitment to this technology wavers, auto companies may shift their focus to more markets, such as Japan and Germany.

Most industry analysts do not expect commercialization of fuel cell cars until 2020, at the earliest. As the move to plug-in cars—plug-in hybrids and electric cars—builds momentum, carmakers that have heavily invested in fuel cell technologies will feel increased pressure to justify the expense and convince their stakeholders that fuel cells are coming sooner than expected.

FCX The Alternative Energy Solution

"No one can tell us when we'll run out of oil, but we will. Everyone will tell you we will."

--John W. Mendel, Executive Vice President, Honda, Acura Auto Sales in Racing Against Time

A deep focus on environmental concerns has been a part of Honda's DNA for over three decades. Our spirit of innovation and belief in the power of dreams embolden us to meet every new challenge and drive us to race against time in our quest to discover the best alternatives to our society's current dependence on oil.

Solar Power

Power from the elements, especially the sun, can provide a natural energy solution. Next-generation solar cells developed by Honda use thin film made from a compound of copper, indium, gallium and selenium (CIGS) to convert energy from the sun into electricity. Honda Soltec co.Ltd. Produces and markets the next-generation thin film solar cells in Japan. These solar cells are mounted on Honda's experimental Hydrogen Refueling Station(HRS) in Torrance, California, which helps efficiently produce hydrogen using renewable solar energy. We're fully committed to bringing Honda solar cell technology to the mainstream through innovative applications like these.

Electric Power

Electric power is a cleaner solution to overcoming our dependence on oil, although it is not without its challenges. We feel strongly that an investment in electric-powered vehicles is teaching our engineers valuable lessons in environmental technology. The Honda EV Plus battery electric vehicle,for example, helped pave the way for Honda's subsequent leadership in introducing gas-electric hybrids, fuel cell electric vehicles and other alternative-fuel vehicles. Our vigorous commitment to bringing an electric vehicle to market continues.

Compressed Natural Gas (CNG)

Looking for a clean-burning fuel resource that occurs naturally in America? Compressed natural gas powers the civic GX Natural Gas Vehicle(CGV). Honda took the popular Civic package and created a commuter-friendly vehicle that achieves near-zero emissions with an AT-PZEV CARB emissions rating.*

Hydrogen Power

A car that emits only water vapor may sound like something from the future, but it's here today in the eye-catching design of the FCX clarity (Fuel Cell Electric Vehicle). The FCX Clarity FCEV is already in the hands of select Southern California Drivers Curious about how the FCX Clarity FCEV works? You can learn all about this revolutionary new sedan at our FCX Clarity FCEV Web site.

Another new hydrogen fuel cell vehicle concept is our futuristic FC sport concept. It demonstrates a whole new way of thinking about hydrogen, and previews a future where environmental responsibility and performance can co-exist.

Hybrid

Honda will continually strive to increase the efficiency of our existing internal-combustion engine products so that we can minimize our use of oil. First to the U.S. market with a hybrid vehicle, the original Insight, in 1999, we continue to build on our hybrid knowledge—from the popular Civic Hybrid to the all new insight with its sophisticated Eco Assist feedback system. On the horizon: a sporty, fun-to-drive hybrid — the new Honda CR-Z.